ÅRSTIDERNA

"We use pinDeliver for route optimization and to get a complete control over our deliveries, both during the actual delivery process but also to follow up the deliveries and get valuable statistics."
- Rachel Seow Sosa, Head of Sales, Marketing and Communication

Årstiderna is a company that delivers 100% organic meal-kits and groceries for home delivery in both Sweden and Denmark. Today, the company has a total of 80,000 customers in both countries and they own two farms where food is tested, meal-kits are developed and new recipes are created. In 2020, Årstiderna was named the Most Sustainable Retail Company of the Year at the Retail Awards, where companies are rewarded for making bold decisions and prioritizing sustainability both internally and towards the customer.

Background and challenge

Årstiderna uses pinDeliver as a delivery platform to deliver meal-kits in an efficient way and also meet the requirements that consumers have on deliveries. Early on Årstiderna discovered that they needed system support to be able to plan routes that take both the sustainability and efficiency perspective in to account.

“We needed an easy-to-use, but yet competent, platform to be able to plan routes in an efficient way and also be able to communicate with our customers in relation to the deliveries”, says Rachel Seow Sosa, Head of Sales, Marketing & Communication at Årstiderna.

Rachel Seow Sosa, Head of Sales, Marketing & Communication at Årstiderna

Solution with pinDeliver

Årstiderna uses the pinDeliver transportation platform in their distribution, throughout the entire supply chain.

“We use pinDeliver for route optimization and to get a complete control over our deliveries, both during the actual delivery process but also to follow up the deliveries and get valuable statistics. pinDeliver makes our delivery information transparent and easy to follow up in the event of something unexpected happening. It also means that we have the opportunity to be proactive and inform customers in time, instead of always following up afterwards”, says Rachel.

To meet the customer demands on deliveries, Årstiderna uses pinDeliver to be able to communicate with their end customers throughout the delivery process.

“We get very good feedback from our customers and they are very satisfied with the communication they receive from us via pinDeliver. We often hear that customers feel very confident with the deliveries, which is a fundamental goal on our part. The platform definitely allows us to offer a better customer experience”

pinDeliver offers an easy-to-use and complete system that is appreciated by all employees at Årstiderna. Overall, pinDeliver have helped generate several wins and improvements into Årstiderna operation, both financially and environmentally.

“The team at pinDeliver always give that little extra effort to make our collaboration flourish. When there has been a need on our part to adapt the system to fit our business, we can always on them to get the help we need. This is rare to see in a partner and is one of the key reasons why I really value our cooperation and is happy to recommend pinDeliver to others”, Rachel concludes.