"We use pinDeliver for route optimization and to get complete control over our deliveries, both during the actual delivery process but also to follow up on the deliveries and get valuable statistics."
- Rachel Seow Sosa, Head of Sales, Marketing and Communication
Årstiderna is a company that delivers 100% organic meal-kits and groceries for home delivery in both Sweden and Denmark. Today, the company has a total of 80,000 customers in both countries and they own two farms where food is tested, meal-kits are developed and new recipes are created. In 2020, Årstiderna was named the Most Sustainable Retail Company of the Year at the Retail Awards, where companies are rewarded for making bold decisions and prioritizing sustainability both internally and towards the customer.
Background and challenge
Årstiderna uses pinDeliver as a delivery platform to efficiently deliver meal kits and meet consumer delivery requirements. Årstiderna quickly realized that they needed system support in order to plan routes that considered both sustainability and efficiency.
“We needed an easy-to-use, yet competent, platform to be able to plan routes in an efficient way and also be able to communicate with our customers in relation to the deliveries,” says Rachel Seow Sosa, Head of Sales, Marketing, and Communication at Årstiderna.
Rachel Seow Sosa, Head of Sales, Marketing & Communication at Årstiderna
Solution with pinDeliver
Årstiderna uses the pinDeliver transportation platform in their distribution, throughout the entire supply chain.
“We use pinDeliver for route optimization and to get complete control over our deliveries, both during the actual delivery process but also to follow up on the deliveries and get valuable statistics. pinDeliver makes our delivery information transparent and easy to follow up on in the event of something unexpected happening. It also means that we have the opportunity to be proactive and inform customers in time, instead of always following up afterward”, says Rachel.
Årstiderna uses pinDeliver to communicate with their end customers throughout the delivery process in order to meet customer demands on deliveries.
“We get very good feedback from our customers, and they are very satisfied with the communication they receive from us via pinDeliver. We often hear that customers feel very confident with the deliveries, which is a fundamental goal on our part. The platform definitely allows us to offer a better customer experience”
pinDeliver provides an easy-to-use and comprehensive system that is valued by all Årstiderna employees. Overall, pinDeliver has contributed to several wins and financial and environmental improvements for the Årstiderna operation.
“The team at pinDeliver always gives that little extra effort to make our collaboration flourish. When there has been a need on our part to adapt the system to fit our business, we can always count on them to get the help we need. This is rare to see in a partner and is one of the key reasons why I really value our cooperation and am happy to recommend pinDeliver to others,” Rachel concludes.