Home furnishing nordic

“With the help from pinDeliver, Home Furnishing Nordic can assume ownership of their own logistics flow and offer their customers a better delivery experience compared to traditional carriers."
- Joakim Kvesic Möller, Operations Manager, Home Furnishing Nordic

Home Furnishing Nordic AB is one of northern Europe's largest e-retailers in furniture and interior design, where online stores such as Trademax, Chilli, Furniturebox and WeGot are included. The company has over 400 employees, 22 showrooms, more than 250,000 products, a turnover of 1.5 billion (2019) and has since 2012 had over 2 million orders.

Background and challenge

Home Furnishing Nordic started in 2008 selling furniture online. Quite quickly the company realized that furniture was a rather immature product for home delivery.

“Furnitures are still today a relatively immature product for home delivery in the traditional logistics flows. Even though the larger transportation companies have adapted their services for home delivery of larger goods, there is still a long way to go to meet customers’ increasing demands and preferences. We wanted to be able to control more ourselves over our business and not be too dependent on other carriers”, says Joakim Kvesic Möller, Operations Manager at Home Furnishing Nordic.

With that in mind, Home Furnishing Nordic launched their own Last Mile solution in Stockholm, and then later also in Gothenburg and Skåne. The company is now planning for further expansion to more cities in Sweden and also to more countries.

To meet the requirements that today’s consumers have on home deliveries, Home Furnishing Nordic hired pinDeliver to improve the delivery experience for their customers and to gain increased control over their logistics flows linked to home deliveries.




Solution with pinDeliver

To be able to better control their logistics and home deliveries, Home Furnishing Nordic integrated their WMS system with pinDeliver. pinDeliver then manages route optimization, end-customer communication, and driver support for the delivery staff.

“The advantage with pinDeliver is that they have been quick and accommodating. Just like us, they want to drive and develop their service forward and improve the customer offering, says Joakim Kvesic Möller . This gives us great opportunities to be able to offer a good customer experience and more freedom of choice for our customers, where our own staff is responsible for the goods all the way to the customer’s door. Another advantage with pinDeliver is that it is an easy-to-use system with a lot of flexibility”, says Joakim.

Since Home Furnishing Nordic chose to integrate pinDeliver into their operations, they now have the possibility to offer their customers a much better transparency and track & trace services compared to traditional transportation companies.

“As we directly can see where our transportation vehicles are and can follow everything that happens during the delivery, it has become much easier for our customer service to answer questions from our customers. We are now working together with pinDeliver to further develop the service, so we can offer a service that is constantly improving and exceeds our customers’ delivery expectations”, says Joakim Kvesic Möller.

“pinDeliver has given us the opportunity to offer a truly great delivery experience where we can manage the entire supply chain ourselves”, concludes Joakim Kvesic Möller.


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