About us

The Story Behind the Revolution

From an idea to revolutionize the logistics industry to actually doing it – step by step – with our customers. Get closer to us and read about our journey throughout the years.

pinDeliver in Numbers

million optimized deliveries

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satisfied customers

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find pinDeliver cost-effective

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Our story

In the heart of Gothenburg, pinDeliver AB was founded in 2012. The first seed for the solution was planted back in 2004 at an emergency department in Gothenburg. The uncertainty about when one would receive help and the long waiting times created frustration; what if you could receive an SMS shortly before it was time instead of sitting in the waiting room for hours? The idea that more industries could benefit from this was born, and the need for traceability in delivery was identified.

With our self-developed Next Generation TMS, we are proud today to offer a solution that optimizes the entire delivery chain – from the warehouse to the terminal and from the terminal to the final delivery with full traceability. Together with our customers – in sectors such as e-commerce, grocery retail, wholesale, transportation, and courier services – we work every day to create first-class delivery experiences and make logistics smoother and more efficient than ever before.

We are driven by innovation that makes a difference – and today, we are proud to revolutionize the transport industry – step by step. With extensive experience in IT solutions, we, together with our customers, have identified the needs within the logistics industry and developed a platform that is at the forefront.

Our vision

The Last Mile Revolution is a rebellion against the complex and expensive. A call to all those who do not want to be tied down by a single logistics system. pinDeliver fights for the carriers. For freedom, simplicity, and delivery reliability.

The vision has been the same since the beginning. We want to change an industry that has long remained unchanged. The last mile is the most expensive mile and has been documented on paper and pen for years. We believe in the digitalized path and that the time spent on daily planning can be utilized better, while the customer receives a world-class experience.

Our Journey Through the Years

Become a part of it with us.

2012

pinDeliver is founded

As part of the IT consulting company Elicit Group, the idea for pinDeliver is born. With a desire for traceability in deliveries, the question arises: why should one have to wait all day for a package? This becomes the starting point for the revolution.

2014

The food giant chooses pinDeliver

Our logistics solution for transport goods and cold groceries catches the interest of food giants. City Gross chooses us as the logistics platform for their distribution of their groceries. Soon after, Axfood also becomes our customer.

2018

pinDeliver expands

The ICA Group chooses our platform for their delivery of groceries from ICA's central warehouse in Stockholm.

2020

New headquarters in Gothenburg

After a long collaboration with Elicit Group, it's time to move to our own premises. The doors to the new office open at the central station in Gothenburg. The same year our own Hub app is launched.

2021

pinDeliver reaches the international market

Sweden's leading restaurant wholesaler, Martin & Servera, chooses pinDeliver as their TMS. This is also the year when we reach the international market. The Danish wholesaler FS DK Aps selects us for the planning of deliveries to both Denmark and Germany. The transport center TAB in Norway also becomes our customer.

2022

Next Generation TMS

pinDeliver evolves into a complete delivery platform that streamlines the entire delivery process, from warehouse to final delivery, with full traceability and top-notch customer experiences. Among our client base, you'll now find everything from grocery retailers and wholesalers to carriers and courier companies. This is also the year we become fully employee-owned.

2023

pinDeliver awarded - Top 10 in Europe

We are recognized as one of Europe's top ten outstanding companies in logistics and last-mile delivery, according to Logistics Transportation Review.

2024

We introduce Telematics

We take the next step in our Next Generation TMS and offer our customers Telematics - fully integrated into the system and providing real-time data directly from vehicles. A major step toward smarter and more sustainable deliveries.

2025

New headquarters in Gothenburg

We’ve outgrown our previous office and moved just around the corner from Gothenburg Central Station - to new, larger premises with our own pinDeliver flag flying high. At Stora Nygatan 13, the door is always open for a cup of coffee!

FREEDOM

SIMPLICITY

DELIVERY RELIABILITY